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LK Bennett Outlet moves London flagship, HQ to Bond Street

LK Bennett's Ascot collection

The New Bond Street store is now open, not far from the original Brook Street site, but in a much more prominent position.

As its new HQ, the location will now house key teams including design and e-commerce.

The move comes despite exciting developments in Brook Street in recent periods, such as the Browns relocation there from its original South Molton Street home.

But the appeal of New Bond Street is very clear as it’s well positioned to make the most of the recovery in West End retail as tourists return to the city.

The large space will allow the brand to feature not just its footwear but its wider clothing offer and its new bridal collection.

The opening comes as the brand makes the most of another feature of the recovery — the return of events. It has just launched its second LKB collection for Royal Ascot, an important development after social events such as Ascot were disrupted by the pandemic for the last two years.